The 3 things that every fashionista should have:
1) A good hairdresser– You know you can’t trust just anyone to touch your lovely locks.
2) A good tailor– Found a fabulous vintage Chanel skirt in the wrong size? Not to worry…seeking and finding a good tailor is like having a whole new store to shop at. Update current staples and alter new finds for a custom fit.
3) A good dry cleaner– and that leads us to this post. Being that it was fashion week, we all have had more than our fair share of events…and I know that we brought out our favorite looks for Fashion’s Night Out…but what happens after the night of mingling and posing is over? Our clothes get sent to the dry cleaners and hope that they come back as perfect as they were when we bought them.
I stopped by my cleaners to ask them about their techniques and thought I’d share with you all some tips on keeping our fabulous wardrobe looking chic for many more seasons to come.
Okay that picture can be totally shocking…I mean, $700 for dry cleaning??
Thankfully my dry cleaner offers much more realistic prices…or else I’m pretty sure the hubby would be having a hard attack on a weekly basis. But actually what that pictures shows is that designer/luxury items need special attention (thus the high prices) and it’s important that when we spend big money on an item, we do all we can to keep it in runway shape ;)
We’ve all had those moments of sheer anger mixed with sadness when one of our beloved pieces comes back from the dry cleaner damaged, discolored or worse…shrunk. And that’s because not all dry cleaners are created equal.
At Sudsie’s they specialize in the hand finishing of luxury items…which is super important because nowadays so many garments have beading, extravagant draping, ornamentation and/or sequins…
Here are some of the intricate items that Sudsie’s was working on when I stopped by…everything from silk and ruffles to embellishment and metal hardware.
Above is the owner of Sudsie’s, Jason Loeb, holding a newly cleaned Dolce & Gabbana bustier dress…they always hand finish these items and then once done, a dress like this is hung on a body form to help maintain its shape…totally major when it comes to strapless and bustier dresses. Now that’s the kind of thing I like to see because honestly, who are we kidding, we all spend a small fortune on our clothes and making them last would prove we are indeed savviest of shoppers ;)
I feel very lucky to have Sudsie’s as my dry cleaner but what if you don’t live in the Miami area? What do you do then? Well, you should still expect great service, wherever you are. Jason said these are the questions we should all be asking our dry cleaners:
1) Do you clean designer/luxury wear? If they sound confused at the question, take your bag full of designer duds and head elsewhere.
2) Do you hand clean and hand finish garments? Hand finishing is a necessity for many items…especially with ornamentation. A machine can’t clean around that Carolina Herrera chain link neckline.
3) Do you know how to wet clean? This is important because a lot of items that have beading can not be dry cleaned…so if you’ve got a fabulous Naeem Khan dress…make sure your dry cleaner knows how to wet clean it.
“You can tell a lot by the style of the dry cleaners. For example, we don’t use wire hangers. It doesn’t make a dry cleaner better or worse, it just gives you an idea of how they view your garment. You would never see wire hangers at an Herve Leger store, so why would you want your dress returned to you on one? We really strive to take the extra step because we understand the world of luxury clothing. I took my staff to Saks and had them walk around, feel the fabrics and really get an essence of the clothing…it helps them better understand the treatment that those items require.”
—Jason Loeb, owner of Sudsie’s
So, my favorite fashionistas…whether we saved for months to finally splurge on that pair of Helmut Lang leather pants or purchased that Rick Owens mohair sweater on a whim…we all want to feel like our money was well spent…so make sure you keep your items looking beautiful for a long time to come. Take the time to find a great dry cleaner, ask the right questions and don’t be afraid to leave a place if you don’t feel comfortable…
As for my Miami fashion lovers, I simply can not say enough fabulous things about Jason Loeb and his team at Sudsie’s. I have been going there for years and whether I send in a dress I bought at Marshall’s or a dress I bought at Bergdorf’s…I know my clothes will be given the royal treatment. And being the Princess that I am…that’s exactly what I have come to expect from Sudsie’s
Keep your clothes looking fashionable by being a smart shopper when it comes to where you dry cleaning…I want to see you guys rocking those fabulous looks for a long time to come.