Purple Reign

Purple PurseLogo_PrelimVirtual Purse Code - English
*This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation*
I think one of the best things of being a blogger is the platform you have to voice your concerns, thoughts and support for things that matter to you. In this case, the subject is domestic violence.
I titled this post “Purple Reign” because to reign means to rule, to control, to be in charge and that’s what I hope this campaign can help women do.
Help them get back in charge of their lives and leave any situation that causes harm.
The symbol The Allstate Foundation has chosen for this project is a purple purse. The purse being a sign of the financial independence that is often needed for those women wanting to leave domestic violence situations and purple being the color that is used to bring awareness to domestic violence.
Who knew that a little purse could hold the “change” that is so desperately needed by many? The Allstate Foundation will donate $5 dollars to the YWCA every time a purse is passed and registered.
So, this is where YOU, my fabulous readers come in.
Please click here or the picture above to enter number 0003  and register your very own virtual purse. It’s so simple, no need to enter anything except that number and your zip code. No sign up, email or name is required. It honestly takes 2 minutes time. I also encourage you to take this “purse” with you and share it with others so that together we can support this amazing cause.
Long live the reign of strong, independent and safe women everywhere!Check out some more information about this project below:

As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.  Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

  • Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
  • Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. 
  • A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
  • Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
  • For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
  • Visit Facebook or PurplePurse.com for more information.
  • 1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S. Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness. The Allstate Foundation will donate $5 each time a purse is passed and checked-in at PurplePurse.com.
  • Visit PurplePurse.com to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence.
  • The Allstate Foundation uses Purple Purse and PurplePurse.com to get people talking about domestic violence. The website appears to be an online fashion magazine, but when the user looks more deeply, she will find a safe place with a variety of information and resources specific to the issue of domestic violence and financial empowerment.
  • Rosario Dawson joined The Purple Purse as a spokesperson in 2012 and continues to be a champion of the campaign in 2013.
  • If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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XOXO,
Martha

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